Self portrait of Paul posing like Steve Jobs.
Sorry for my wannabe “Steve Jobs” portrait!

About

Web → Visual → UX/UI → Product Design.

My career journey began in web design and development and UX/UI design, where I honed my skills in crafting technical and visual aspects of websites. Transitioning into product design, I now apply this foundational knowledge to create more intuitive and user-centric interfaces.

This shift has allowed me to blend my technical expertise with a deep understanding of user needs, ensuring that my designs are aesthetically pleasing, highly functional, and accessible.

A remote with a lot of buttons and the same remote with a bunch of tape to cover all the buttons that are not used to make it user friendly.
Less buttons = simple and user-friendly.

My design foundation: it’s all about the fundamentals.


Users first

Understand and meet user needs through research, personas, and prototypes.

Keep it simple

Ensure intuitive navigation through clear interfaces and consistent design patterns.

Solve a problem

Approach design with a creative mindset, analyzing information and iterating for optimal outcomes.

My design process builds off of my foundation.


1. Empathize

By understanding the context in which the design will be used, I can make informed decisions and create effective solutions.

2. Conceptualize

This grants me the opportunity to address any issues or shortcomings and make necessary adjustments to ensure the design meets the desired goals and expectations.

3. Design (-ize?!)

I am able to confirm that the designs meet the needs and preferences of the target audience and verifies its effectiveness and usability.

Oooohh… scary vampires for halloween 2023!

The quick guide to getting to know me.


  • 💍

    A loving husband and father of 2. (my beautiful daughter and adorable chihuahua)

  • 🛵Passionate about two-wheelers, like my Vespa.
  • 🐶An Uber dog lover and master of skritches.
  • 👨🏽‍🔧Enjoys tinkering and wrenching on all my vehicles.
  • 🏕️Loves relaxing at the beach or camping in the great outdoors.
  • 🍱The easiest way to my heart is through my belly.

Contact

I am just a message away.

Download my resume or send me a message to start a conversation!

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