Making complex products
easier to use.

Hey, I’m Paul, a designer with 12+ years of experience across consumer journeys, enterprise tools, and products I’ve built myself.

Discuss a role Résumé

12+ years: Insurance, finance & automotive
UX & design systems: Research, workflows & reusable UI
Design + development: Prototypes to shipped products

Selected work

UX leadership, enterprise tools, and an independently shipped product.

Hyundai’s responsive car-shopping experience on a laptop

The shopping experienceResponsive website

Automotive · UX leadership

Hyundai USA

Connecting the journey from discovery to dealer.

I led UX for Hyundai’s responsive shopping experience, connecting vehicle exploration, comparison, and inventory search in a clearer path to a dealer.

My role UX leadership

Key decision Keep vehicle choices connected across shopping touchpoints.

Read case study

35% increase in inventory searches

Reported in the first week after the overall redesign launched.

PIMCO’s visual chart library, filters, and featured chart view

The chart libraryBrowse & inspect

Financial services · Visual design

PIMCO

Making investment content easier to explore.

I designed a visual chart library with filters and detail views, giving clients a clearer way to browse, inspect, and reuse investment content.

My role Senior Visual Designer

Key decision Use visual chart cards and in-context details to support discovery.

Read case study

A visual library, built and launched

The selected design brought chart browsing, filters, and detail views into one experience.

Circuit Builder’s plan editor showing a dimensioned RC circuit, drawing tools, and layer controls

The product in useDraw workspace

Independent product

Circuit Builder

From a circuit idea to a buildable plan.

I designed and built a tool that helps RC enthusiasts plan a circuit, explore it in 3D, and print full-size templates to build it.

My role Product design & development

Key decision Connect the plan, 3D preview, and printable build templates.

Explore the project

One workflow, from screen to build

Visual planning, 3D preview, and full-size templates in a shipped product.

Approach

How I work

From the whole journey to the details that make it work.

Connect the journey.

I look at how each step connects, so the experience makes sense from beginning to end.

In practice Hyundai’s shopping journey

Make complexity usable.

I shape information and interactions around what people need to find, understand, and do.

In practice PIMCO’s chart library

Carry the idea through.

I work through the details of how an idea becomes a usable, working product.

In practice Designing and building Circuit Builder

Beyond the work

Curious by nature.
A builder at heart.

I like turning “what if?” into something tangible. Circuit Builder grew from an interest in RC circuits into a tool that connects digital planning with a real-world build.

That connection between thoughtful design and practical making is where I feel most at home.

More about me