Investigate before reskinning
The code audit changed the scope from a theme refresh to a new theme and content structure.
Consumer experience · Website design
Tony Robbins
Connecting event discovery and booking with a stronger WordPress foundation.
- My role
- Website design & development
- Project context
- WordPress redesign · Launched
Outcome
Post-launch survey feedback described easier navigation and a better event-booking experience.
01 / Overview
The problem and my contribution.
The challenge
An inherited theme had accumulated changes from multiple contributors. Improving the experience required addressing the underlying content structure too.
How I worked with the team
Audited the inherited WordPress theme and discussed its history with the Art Director before recommending a broader rebuild.
02 / Design decisions
The decisions behind the experience.
Design the complete booking journey
Event information and accommodation booking were treated as connected parts of the same task.
Build a foundation for iteration
A consistent WordPress theme and clearer data structure supported future changes.
03 / The work
From the structure to the interaction.
Original project artifacts documenting the design work.
04 / Outcome
What the project delivered.
Post-launch survey feedback described easier navigation and a better event-booking experience.
The result
Post-launch survey feedback described easier navigation and a better online event-booking experience.
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