Explore multiple directions.
I produced a range of concepts to investigate different relationships between the name, typography, and supporting visual elements.
Brand identity · Uncommissioned concept
Dapper Toast
An independent exploration of a refreshed typographic identity.
- My role
- Self-directed identity design
- Project context
- Personal concept; not commissioned or adopted
01 / Context & contribution
The brief and my role.
The challenge
A former colleague shared the identity of the company she had joined. I saw an opportunity to explore an alternative visual direction as a personal design exercise.
My contribution
I developed a series of logo concepts independently. The company was not seeking a rebrand, so this work was an uncommissioned portfolio exploration rather than a client engagement.
02 / Design decisions
How I approached the work.
Compare the ideas as applications.
The presented mockups helped show how the concepts might read beyond an isolated logo.
Keep the context explicit.
The concepts are shown as personal work. They should not imply that Dapper Toast requested, approved, or used a new identity.
03 / The work
From exploration to the details.
Original project artifacts. Open an image to inspect it at full size.
04 / Outcome & reflection
What this project shows.
Where it landed
The result was a set of alternative logo concepts and two preferred directions for my own exploration. No adoption, client approval, or business result is claimed.
What I take forward
This piece represents the exploratory side of my visual-design practice: generating alternatives, comparing them, and making a considered selection without presenting speculation as shipped work.
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