Treat the touchpoints as a system.
I explored the corporate site, a microsite, and email together so they could share a recognizable visual direction.
Financial services · Corporate marketing
Emerald Connect
A coordinated visual direction across web, landing pages, and email.
- My role
- Visual design
- Project context
- Design exploration; not completed after acquisition
01 / Context & contribution
The brief and my role.
The challenge
Emerald Connect’s creative leadership wanted to modernize the company’s look and feel as part of a broader shift in its brand and company culture.
My contribution
I worked on visual design for the corporate website, marketing landing pages, and emails, exploring how a new direction could carry across the company’s digital communication.
02 / Design decisions
How I approached the work.
Make the change tangible.
The design comps gave the creative team concrete page and message treatments to evaluate, rather than an abstract brand recommendation.
Keep the scope honest.
These artifacts show visual exploration. They are not evidence of a completed rebrand or a launched redesign.
03 / The work
From exploration to the details.
Original project artifacts. Open an image to inspect it at full size.
04 / Outcome & reflection
What this project shows.
Where it landed
Emerald Connect was acquired by Broadridge before the project was completed. The work presented here is the design exploration produced before that change.
What I take forward
The project is a record of working across several marketing formats with a shared direction, and of how organizational changes can alter the outcome of otherwise active design work.
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