Keep services central.
I worked from the approved information structure to give the three service areas a clearer presence in the visual layouts.
Financial services · Website redesign
The Hock Group
Refocusing an advisor website around three core services.
- My role
- Design direction, visual design & frontend development
- Project context
- Approved designs implemented in the CMS
01 / Context & contribution
The brief and my role.
The challenge
Lana Hock wanted a more modern, user-centered website using the content already available on her existing site. A key goal was to make the firm’s three services more prominent.
My contribution
I started by managing and directing the project. With limited resources, I also took on visual design and implementation. A teammate created the approved wireframes; I translated them into the visual design and built the approved pages in Emerald Connect’s CMS.
02 / Design decisions
How I approached the work.
Carry the structure into the visual design.
I developed homepage, practice, and service-page treatments from the wireframes rather than claiming the underlying wireframes as my own work.
Follow through to implementation.
I coded the approved designs in the proprietary CMS, connecting the visual direction to the constraints of the final platform.
03 / The work
From exploration to the details.
Original project artifacts. Open an image to inspect it at full size.
04 / Outcome & reflection
What this project shows.
Where it landed
I created the approved visual designs and implemented them in Emerald Connect’s proprietary CMS. The artifacts include my teammate’s wireframes alongside the visual layouts and device mockups.
What I take forward
The work demonstrates how I can step between design direction, detailed visual execution, and frontend implementation while maintaining clear collaboration and ownership.
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