Start with the owner’s intent.
The clearest requirement from the conversation was a fun look and feel. I used that as the basis for the concept directions.
Retail · Logo concepts
Flores Pet Supplies
Exploring a more playful identity for a local pet-supply shop.
- My role
- Freelance identity design
- Project context
- Concept exploration; not adopted
01 / Context & contribution
The brief and my role.
The challenge
The owner of Flores Pet Supplies wanted a logo with a more playful personality. The existing identity did not convey the sense of fun he wanted for the shop.
My contribution
I spoke directly with the owner about the direction and developed several logo concepts for his review, exploring different ways to make that personality visible.
02 / Design decisions
How I approached the work.
Offer distinct visual options.
I presented several approaches rather than small variations of one mark, giving the owner a concrete way to express his preference.
Separate preference from adoption.
The owner preferred the sun concept, but a preferred design did not become a commissioned rebrand.
03 / The work
From exploration to the details.
Original project artifacts. Open an image to inspect it at full size.
04 / Outcome & reflection
What this project shows.
Where it landed
We did not reach a pricing agreement, and the owner decided not to proceed with the rebrand. These are exploratory concepts, not an identity used by the business.
What I take forward
The project highlights the value of clarifying both creative direction and commercial scope. It remains a useful example of translating a client’s personality brief into visual options.
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