Explore the whole identity together.
Early rounds considered name, symbol, and tagline combinations so the team could assess how the elements worked as a set.
Brand identity · Naming exploration
Foresyte
Iterating a proposed parent-company identity with leadership.
- My role
- Graphic design
- Project context
- Preferred identity selected; planned merger did not proceed
01 / Context & contribution
The brief and my role.
The challenge
Emerald Connect was considering a merger that called for a parent-company identity. The team needed a logo direction that leadership could evaluate alongside possible names and taglines.
My contribution
I participated in developing and presenting successive identity concepts, using management feedback to refine the relationship between the name, symbol, and optional tagline.
02 / Design decisions
How I approached the work.
Use feedback to narrow the direction.
Leadership preferred the name and logo together without a tagline. Later rounds focused on those combinations.
Refine a specific choice.
After a preferred Forsyte direction emerged, we explored the Foresyte spelling and a more eye-like symbol. Leadership ultimately selected the circular mark.
03 / The work
From exploration to the details.
Original project artifacts. Open an image to inspect it at full size.
04 / Outcome & reflection
What this project shows.
Where it landed
A preferred circular identity was selected during the exploration. The planned merger did not proceed; Emerald Connect was later acquired by Broadridge. The record does not establish a public rollout of this identity.
What I take forward
This work shows iterative visual development through concrete options and feedback, with a clear distinction between a selected concept and a launched brand.
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